• J Yamuna Devi

Why Storytelling is important for marketing?

What are the factors that influence you, before you decide to buy the product?


Why do you choose a particular brand would be the best fit for your need?


What's the story behind the purchase?


I want to buy a laptop for my work so I decided to get advice from my beloved people regarding the purchase. At last, will be having a list of suggestion and now have to choose the best.


Maybe, I choose the product based on :

  1. Deals, offers, and discounts.

  2. Brand trust

  3. Availability of the product.

This is the outer view of the scenario. Really, we will read the reviews of the product and the prior feedback from the customers who had already purchased it.


Why Others opinion is important here?


Even though our world is modernized and digitalized, we still belong to the world of emotion.

you can witness in both the traditional ad and as well as in the digital ad. The ad will at least evoke some emotion to attract the customer.


The emotion can be Curiosity, excitement, opinions, etc.


Simply displaying the offers or discounts in the normal background is enough for conveying the information. But why we need some extra stories in the marketing to pull the customer.


We prefer to buy the products, based on the value of money. Even it is high-end priced products, it is relatable to human life.


Before buying the products, prioritize based on your necessity not with the promise of the company.

Happy Reading!!!



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