• J Yamuna Devi

WhatsApp marketing: A starter's guide

Updated: Apr 27




Marketing in social media platforms will boost the campaign to reach the maximum number of customers. It makes easier for the marketers to create brand awareness, enabling the right product to reach the right audience channel and getting effective feedback and reviews from the customers. When we consider the market platform in the social media channel, What's app will not be listed either it remains after Facebook, Instagram, LinkedIn, etc.


The WhatsApp marketing strategies for personalized marketing  approach:


WhatsApp is a cost-effective platform able to send and receive messages through the network. Unlike the SMS, which charges for every single message. but WhatsApp requires only the internet connection to share texts, images, GIFs, etc. 


Easy-to-use: 


we can able to share texts, images, videos, GIFs, PDF, etc and able to make audio and video calls. It is the simplest platform that has easily understandable features.


Personalized approach:

Marketers are able to reach customers easily and understand there personalized needs of the products. The update of new products and getting feedback and reviews directly from the customer are made easy by this platform. It creates a good-relationship between customers and the organization. Alternate customer-service platform:


Making the call to a customer or approaching them through the text will be set back to the organization. nowadays people prefer to approach the customer -service through WhatsApp. It saves time and resources at both ends of the business.

Conclusion:


WhatsApp marketing will valuable platform to build good relationships with the customers.   It will acquire trust and make the customer stay loyal to the brand. Utilizing WhatsApp for marketing will excellent option to compete among the competitors.

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