• J Yamuna Devi

What is E-Mail Marketing?

Updated: Apr 27


E-mail Marketing is the traditional method of approaching the customer for selling their products/services. Some of you may think that email marketing still exists in the plan of marketing by the organization. It may be out of style, but still exists every organization communicating with its employees through email communication. It is the channel of communication for professional work by sending emails for announcements and getting a productivity report, etc. 


E-mail Marketing is the act of approaching their customer by sending a mail with commercial messages, AD, Product reviews, etc for selling their product.

There are 3.9 billion active users who are comparatively higher than any other platform. Most of the business communication takes place through the email channel. It would be suitable for B2B more than B2C.


E-mail marketing obtains the result of poor and average results compared to all other channels. But we can consider acquiring customers through email marketing. The objective of every business to produce high returns, trying out in every possible way for fulfilling the goals. E-mail marketing is a serious option to consider. So let us try every possible option to reach the right information to the right audience.

Happy Reading!!!!

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