Whether the brand represents the product nor the logo nor name of the organization.
No! Then what branding is?
Branding is something, which doesn't stand for the logo, product, name.
It is the reputation of the organization in the consumer market.
Branding is the reputation of the product earned in the consumer-market through various factors such as name, logo , design,product qualityand overall company's reputation.
Simon Mainwaring inspiration quotes about branding and its success
Branding is the set of unique values that reflects from the action of each step taken by the organization.
It helps to differentiate the organization from its customers and stay unique in the customer's heart.
This is the mind map for the whole concept of branding:
Branding is the concept not only for the product, but its also for the person. Start your process of personal branding and build the future.